When it comes to activities like product development, marketing, hiring – and even firing – artificial intelligence (AI) is being promoted as a sort of magic potion that can improve almost everything we do. The way AI is often described certainly sounds magical: There’s no need to think when machines do it for you!
Of course it doesn’t really work like that. While AI can be a remarkable tool, taking advantage of AI requires an understanding of how a system essentially learns through pattern recognition and how it can deploy the “knowledge” that it builds.
“Once we begin to fully realise the possibilities of AI, the technology promises to disrupt the world with the same broad impact that the internet has had”, according to Henrik Blomgren, Assoc. Prof. Business Dev. & Entrepreneurship at KTH Executive School and one of three instructors delivering the course, “Business Strategy and Artificial Intelligence“. The short course provided by EIT Digital is designed to give executives and managers a practical understanding of how to use AI. Learners who complete the course appreciate what AI can and cannot do, and they know how to put it to work in their own business operations.
Executives learn to manage AI for the benefit of their business. (2022, April 20). EIT Digital. Retrieved December 20, 2024, from https://www.eitdigital.eu/newsroom/news/2022/executives-learn-to-manage-ai-for-the-benefit-of-their-business/